This very powerful article by Trevor Silvester of the Quest Institute – as well as this YouTube video – show how powerful the placebo effect can be and how hypnotherapy puts this to good use.

http://www.youtube.com/watch?v=yfRVCaA5o18&sns=em

The same can be true of the opposite – the nocebo effect- a kind of negative self fulfilling prophecy. Many health care professional unwittingly lower clients’ expectations of change or good health in the way health care advice is being given without even realising it. Pay attention to any suggestions implicit in the communications you receive from now on, you are more suggestible than you think…

“One comes to believe whatever one repeats to oneself sufficiently often, whether true or false.”

Robert Collier